Ryan Domson - Ruby Wyld Boutique
For Ryan Domson, fashion has always been more than fabric; it’s been a journey back to herself. What began as a personal creative outlet during a season when she felt a little lost has since grown into something bold, expressive and unmistakably WYLD. More than a place to shop, Ruby Wyld is a movement rooted in self-expression, community and Wyoming grit.
“I wanted to build something that reminded women that getting dressed could be fun again,” Ryan says. “That they could be bold, expressive and a little WYLD.”
Ruby Wyld has spent nearly six years blending trend-forward fashion with the soul of small-town Wyoming. The boutique’s carefully curated pieces and exclusive in-house designs (like the standout Camo Cowboy Crewneck) carry more than just style; they carry purpose. Each item tells a story, reflecting the boutique’s core values: authenticity, boldness, quality and community.
Ryan’s mission is to remind women that they’re never “too much.” Ruby Wyld empowers them to wear what makes them feel confident and seen. “We don’t follow trends just to fit in,” she says. “We create pieces that feel real…Pieces that let women express who they are.”
Ruby Wyld fills a gap in Casper by off ering big-energy fashion without the big-box feel. It’s a hub for trend-driven and high-quality fashion, a supporter of local markets and creatives, and a space where customers feel celebrated.
Looking ahead, Ryan envisions Ruby Wyld evolving from boutique to brand with custom collections, expanded online offerings and creative collaborations that reach beyond Wyoming while staying true to its roots. Success for Ryan isn’t just measured in sales; it’s measured in impact. “If a woman wears Ruby Wyld and feels braver, bolder, or more herself…That’s the win.”
Ruby Wyld Boutique
702 Whipsaw Dr, Evansville, WY 82636
