Naomi Ruyter - Plato’s Closet Casper
For Naomi, opening Plato’s Closet wasn’t just a business decision; it was a personal one. As a mom of two growing kids, she saw firsthand how limited the options were for teen and young adult fashion in Casper. Clothes were either too expensive, too mature or simply not reflective of her kids’ style. That everyday challenge sparked her thought, “What if there was a way to give local youth access to trendy, affordable clothing AND promote sustainability at the same time?”
With Naomi’s background in retail and her husband Matt’s experience in finance, the couple found the perfect fit in Plato’s Closet, a national resale franchise known for its curated brand-name fashion and focus on teen shoppers. After connecting with the owner of the Cheyenne location, everything fell into place. In December 2024, Plato’s Closet Casper opened its doors.
More than a place to buy or sell clothes, Naomi has built a space that’s about empowerment, inclusion and connection. “Fashion can be fun, affordable and good for the planet,” she says. “Teens deserve a place where they feel seen and supported.”
At Plato’s Closet, customers can sell their gently used clothes and walk out with cash on the spot with no appointment necessary. It’s a simple, convenient way to refresh your closet while reducing waste. With items priced up to 70% off retail, it’s also an easy way for young people and families to stretch their budgets without sacrificing style.
Naomi’s vision of success goes far beyond the register. Her success is found in returning customers, the stories shared across the counter and the small wins that come from building something rooted in purpose. “We’re not just selling clothes. We’re building confidence, supporting sustainability and giving teens a place to call their own.”
As she plans for the future, Naomi hopes to deepen her ties with the community and partner with schools and local organizations while continuing to make fashion in Casper a little more fun and a lot more meaningful.
Plato’s Closet Casper
275 S Montana Ave, Casper, WY 82609
